The Influential Power of Word of Mouth

Late last year, BIGresearch, a consumer behavior market intelligence company, released their newest Simultaneous Media Usage Survey (SIMM VII). 15,000 survey respondents answered questions on the influence various media play in their purchase decisions. The results give increasing credence to the influential power of Word-of-Mouth.

In this study, Word-of-Mouth ranked as the most influential marketing medium. The "Top Ten" most influential marketing mediums, regardless of demographic age group, include:

1 | Word-of-Mouth
2 | TV
3 | Coupons
4 | Newspaper Inserts
5 | Read Article
6 | Direct Mail
7 | Magazines
8 | In-store Promotion
9 | Cable TV
10| Online Advertising

>>> Read the whole article here on why "word of mouth" is the best and most powerful form